What should a roofer post on social media?

Homeowners hire a roofer they trust, and they check social media and reviews before they call. Your posts should answer one question: can I count on this company?

Post ideas that work

• Before and after photos of real roofs, with the neighborhood and what you did.
• Short tips for homeowners, such as what to check after a storm or signs a roof needs attention.
• Your crew and your story, so people know who will show up at their house.
• Customer reviews and thank-yous, shared with permission.
• Answers to common questions about timing, materials, permits and insurance.
• Seasonal reminders, such as a roof check before storm season.

Keep it simple

Pick a few types of posts and repeat them. Use clear photos taken on the job, add the city you worked in, and end with one next step, such as calling or messaging you. Consistency matters more than polish.

What not to post

Do not post customer photos or addresses without permission, and do not make claims about storm damage or insurance that you cannot back up.